EDMONTON, AB. – The Northern Provincial Pipelines Late Model Series is pleased to announce that Integra Tire Auto Centre has signed on as a major sponsor. “This is a perfect fit for both organizations,” says NPP Series announcer Gord Craig, “we are a traveling racing Series and all of the tracks we will visit this year have an Integra Tire store close by.” There are currently 64 Integra Tire Auto Centre locations in British Columbia, Alberta and Saskatchewan.

As a major sponsor of the NPP Late Model Series, Integra Tire Auto Centre will have a named race car. The Integra Tire Auto Center #14 Dodge will be driven by the 2009 NPP Series Champion Darrell Midgley.

Integra Tire Auto Centre logos will also appear on the Official Pace Car of the NPP Series. Race car and pace car appearances will also be taking place at select Integra Tire store locations this summer. The 2012 Season Opener of the Northern Provincial Pipelines Late Model Series is this Saturday, May 12th at Edmonton’s Castrol Raceway.